Weekend reading: Defining your value proposition and creative imposter syndrome

Matthieu Bourel / Ek dojo , “Changes Serie. NUmer 5” Handmade collage (available as a art print, made in collaboration with  Anairam  for L’Officiel Mexico (2015)

Matthieu Bourel / Ek dojo, “Changes Serie. NUmer 5”
Handmade collage (available as a art print, made in collaboration with Anairam for L’Officiel Mexico (2015)

Whether you a new entrepreneur or an experienced CEO, running a business comes with its share of personal and operational challenges.

With autumn flowing quickly through of the busiest work periods of the year, I’m sharing two articles of interest from around the web with perspectives from journalist Zakiya Kassam and JotFrom founder and CEO, Aytekin Tank, about identifying the value of a business and thoughts on how self-deprecating feelings can surface as we navigate though how we assign value to our work:

The Challenges of Overcoming Creative Imposter Syndrome in Format magazine.

by Zakiya Kassam

“Whether you’re an artist, a photographer, a web designer, a filmmaker, a musician, or a writer, you’ve likely had a nagging little voice in your head at some point (or at many points) telling you to question everything you’ve worked for, because you haven’t earned it, don’t deserve it, or have somehow duped your way to this point. That nagging little voice tends to be an unfortunate side effect of success, and its name is imposter syndrome.

The feeling that you are not as skilled or qualified as people think you are is not an uncommon one. In a general sense, this fraudulent feeling is called imposter syndrome, but as it pertains to creative professionals, it can be classified further as creative imposter syndrome.”

Full article

How listening to our 4.1 million users inspired a new product idea on Medium.

by Aytekin Tank

“Years ago, I was waiting in line at a paddle sports shop. People were renting kayaks and canoes and getting fitted for life jackets. It was a brilliant, sunny day and the air buzzed with excitement. On the back wall, I noticed a framed print that read: ‘We don’t sell boats. We sell time on the water.’

Clever — and true. People don’t desire products, they desire feelings that products give them.”

Full article

Happy reading. I hope you enjoyed the articles as much as I did. Have thoughts, feelings, personal reflections or commentary that you’d like to share? I’d love to hear them - to send me a note to and say hello click here.

Elisa Watson-Smith
Founder, elisa+COMPANY

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